Despite Disappointing Q1 2020 Financials, PUMA Remains Optimistic

Like other fashion-adjacent businesses, PUMA has been hit hard by the coronavirus pandemic. In spite of these hardships, the German brand is focused on recovery, planning an optimistic strategy for the latter half of 2020."2020 started very well with a great order book, strong sell through and record retail numbers," said PUMA CEO Bjørn Gulden. "Then, at the end of January, the COVID-19 virus hit China. ... We are looking at three phases: Survive, Recover, Grow Again. ... The goal is to get thr...